This is your category if your branded merchandise is to be given to faculty, staff, donors or friends of the university; or to raise funds or support for a certain cause.

University Wordmark

The university wordmark is the cornerstone of the Iowa State University brand. It is critical that the wordmark be used in a clear and consistent manner on all applications. The university wordmark must be used on all apparel or promotional items. Below are the approved orientations of the wordmark. Trademark and registered trademark usage information also can be found in the TM and  ®  Guidelines section below.

Color Palette

Color is the most recognizable element of any university brand. The colors shown below are approved for all apparel and promotional items. Please click here to review the approved wordmark color combinations. Please note that denim is only applicable to apparel items.




The font families of Univers and Berkeley are the only typefaces to be used on all design applications. The university has purchased site licenses for the most commonly used fonts within these type families. The font package, updated in 2008, is available for both PC and Mac platforms through TechCYTE at the University Book Store. Cost is $39.99. Contact or 515 294-8357

Special Marketing Campaign

When designing items for a fundraiser/donor giveaway, consider incorporating current college‐ or department‐specific campaigns to further the impact and campaign recognition. An example of such a campaign would be the College of Engineering’s “Be > You Imagined.”

Athletic Marks

If you choose to use an athletic mark, below are the marks that are approved for use on your project. Please click here to show the various color applications. Trademark and registered trademark usage information can be found in the TM and ® Guidelines section below.

Promotional Items Application Example

The above design principles have been applied to a coffee mug example that represents a potential one- and two-sided application.

Mug College of Engr Mug Be > You Imagined I-State New Cy

TM and ® Guidelines

Our style guide (provided to all of our licensees) explains when to use which trademark notice on our different marks. Generally, if going on apparel, including headwear and footwear, the ® needs to be used. All other classes of goods would get a TM. There are some exceptions, however, such as “CY,” “CLONE,” “CYCLONE,” “HILTON MAGIC,” “THE MAYOR,” and more that always require a TM because they are not federally registered in any product class. Additional information regarding usage of  ® and TM in relation to wordmark is outlined on the Brand Marketing website.

More Info/Questions

For Frequently Asked Questions, please click here. For all trademark guideline inquiries, please contact the Trademark Licensing Office. The Iowa State wordmark can be downloaded from the Iowa State University Printing Services website. Iowa State licensed vendors have access to all university athletic marks; the marks do not need to be provided by Iowa State staff or students to vendors/printers.

Ready to Submit Your Design?

Once you’ve reviewed the brand standards and created your promotional item artwork, please click here to complete the Internal Trademark Use Request Form.