Internal Faculty/Staff or Student Event
Giveaways for retirement parties, recognition ceremonies, or student career days are included in this category.
The units can also use the primary and secondary university wordmarks for certain applications. Trademark and registered trademark usage information also can be found in the TM and ® Guidelines section below.
Armed Forces Branch Graphics
Because of the affiliation with U.S. Armed Forces, there are unique situations where military insignias will be allowed. If an ROTC unit wishes to use additional military emblems and graphics, please contact Trademark Licensing at 515 294-4402 prior to submitting artwork.
Because there are brand colors associated with the different branches of the U.S. Armed Forces, units wanting to use colors outside the university color palette should contact University Marketing prior to submitting final color selection of promotional items.
The font families of Univers and Berkeley are the only typefaces to be used on all design applications. The university has purchased site licenses for the most commonly used fonts within these type families. The font package, updated in 2008, is available for both PC and Mac platforms through TechCYTE at the University Book Store. Cost is $39.99. Contact email@example.com or 515 294-8357
Promotional item design for any internal faculty/staff or student event must include the event date or year.
Promotional Items Application Example
The above design principles have been applied to a coffee mug example that represents a potential one- and two-sided application.
TM and ® Guidelines
Our style guide (provided to all of our licensees) explains when to use which trademark notice on our different marks. Generally, if going on apparel, including headwear and footwear, the ® needs to be used. All other classes of goods would get a TM. There are some exceptions, however, such as “CY,” “CLONE,” “CYCLONE,” “HILTON MAGIC,” “THE MAYOR,” and more that always require a TM because they are not federally registered in any product class. Additional information regarding usage of ® and TM in relation to wordmark is outlined on the Brand Marketing website.
For Frequently Asked Questions, please click here. For all trademark guideline inquiries, please contact the Trademark Licensing Office. The Iowa State wordmark can be downloaded from the Iowa State University Printing Services website. Iowa State licensed vendors have access to all university athletic marks; the marks do not need to be provided by Iowa State staff or students to vendors/printers.
Ready to Submit Your Design?
Once you’ve reviewed the brand standards and created your promotional item artwork, please click here to complete the Internal Trademark Use Request Form.